Redesigning a Website to Improve Access, Visibility, Impact and Growth
Insight
OhioGuidestone turned to Falls & Co. to redesign and optimize its website with a clear goal: make it easier for individuals to access critical services, increase online donations and help job seekers find opportunities.
Strategy
Falls & Co. restructured the site with a strategic, SEO-driven approach, improving navigation, messaging and branding to elevate the user experience and enhance visibility in search results.
Result
Within just 90 days, the new site delivered:
14% increase in organic traffic
16% boost in employee applications
28% surge in service requests
Website Elements
- Branding
- Stakeholder Interviews
- Personas & Journey Maps
- SEO & Content Strategy
- UX Design
- Technical Audit
- Development
- QA Testing
- Reporting & Optimization
- Visit Ohio GuideStone
